Kids Sport & Moda : athletic clothing store in Split, Croatia
Design Firm: Brigada Design including Ivana Validžić, Mia Stajer, and graphic designer Tomislav Kraljevic
Role: model full space in Sketchup, render in Keyshot, photoshop perspectives, research precedents, presentation layout, detail drawings, collaborate on concept, inspiration photos
Problem: Update Graphics and Display elements to showcase the brand while appealing to ages 0-15
Solution: Utilize color and geometry inspired by creativity, energy, and growth to be "Fit for Play"
Before Photo
Entry
increase graphic personality
provide new front window display options
create a cohesive brand aesthetic.
Rendering taken from sketchup through keyshot with photoshop over
Final installation of graphic and design elements
Point of Recognition
lead shoppers to the main shoe display
immediate understanding of boys/girls/age zones
opportunities for play
Before Photo
Rendering taken from sketchup through keyshot with photoshop over
Final installation of graphic and design elements
Shoe Wall
Include graphics to showcase the shoe wall (Kids main profit item)
added hexagon mirrors to inspire play
reframed the "callout" shoes featured on the wall
added more shapes and colors to the center display
Before Photo
Rendering taken from sketchup through keyshot with photoshop over
Final installation of graphic and design elements
Before Photo
Clothing Wall
highlight age and function
create contrast between wall and product
maintain space for advertizements
Rendering taken from sketchup through keyshot with photoshop over
Final installation of graphic and design elements
Entertainment Corner
blend with store aesthetic
update popular chalkboard feature
Before Photo
Rendering taken from sketchup through keyshot with photoshop over
Final installation of graphic and design elements
Signage
flexible to new graphics
detached to move throughout
clean and rectangular
Before Photo
Rendering taken from sketchup
Final installation of graphic and design elements
